Normally I don’t write about every single news item that happens since that would mean I would be typing 24/7. However, I wanted to share two very significant news items with my readers and if you feel these are as important as I do, then I ask that you tweet this out or share it however you wish.
The iPad Is Changing Media Forever
Today we got two announcements. Richard Branson launched his iPad-only magazine and Rupert Murdoch announced and iPad-only newspaper called The Daily. See the two stories below and then an analysis of why this really means something.
Richard Branson’s Project
Virgin Digital Publishing, a new division of mogul Richard Branson’s Virgin Group Limited, has released a digital magazine dubbed Project for the iPad. The Project app debuted in the App Store this morning; the app itself is free while individual issues can be purchased for $2.99.
Project is unique in that it has no printed counterpart and is currently only available in digital format for the iPad, though there are plans to support other digital platforms in the future. Created specifically for the iPad to take advantage of its connectivity and multimedia capabilities, the magazine melds written content with photos and video and is focused on culture, technology, design, and fashion. It is helmed by Anthony Noguera, the former Editor in Chief of FHM.
Virgin announced that it will continually update issues throughout each month, providing a more real-time experience compared to magazines with a fixed publication schedule tied to a printed counterpart:
PROJECT is a monthly magazine that will change daily, hourly – minute by minute at times – to give its global audience of early adopters a month of entertainment for less than the price of a decent cup of coffee. It will encourage contributions from its readers, bloggers, anyone with anything interesting to say – it is a magazine that truly evolves, stays fresh and gives new undiscovered talent across the world a voice.
Rupert Murdoch’s The Daily
Media mogul Rupert Murdoch has announced his latest plan to make money from newspapers, an iPad-only publication. The Daily, published by Murdoch’s News Corporation, will be available only on Apple’s iPad for 99cents an issue and will be based out of New York.
According to internet reports, around 100 reporters have been employed by the publication, ranging from renowned tabloid hacks through to respected broadsheet journalists. The exact style of The Daily is yet to be revealed, but more information on the title is expected to be revealed in coming weeks, with a mix of the two styles likely.
Already media analysts are speculating that Murdoch would favor the iPad over all other forms of device. He has fought hard to make money from printed newspapers, but struggled with his efforts to charge for information on the internet.
However, Apple has already shown that there is a developing culture of paid-for mobile access, where content is made available through an online service tied to a device. Murdoch may see a future in combining printed newspapers with an iPad effort.
The reason this is so significant is that it has the potential to change the world of media as you and I know it. Imagine the possibilities here folks. The newspaper industry has a chance to step directly into the 21st Century and completely reinvigorate their losing battle with online media.
Think of the newspaper in the State of Georgia that has a small circulation but offers compelling news and stories. Put that paper digital and now the whole World can subscribe. Think of what I like to call “Dynamic Advertising” that can be delivered through digital subscription-based newspapers and magazines. This is ads that are up to date and actually compel to the reader at the moment they read the story.
Or think of updates. How often is it that you get a newspaper and say, “I’ve read that already” but you love the editor writing the story. Now he can deliver timely and fresh content without a printing press and the red tape of getting it out the door.
And when Rupert Murdoch is behind something, this is significant. He is after all, one of the largest news agencies that exist. The fact that he sees a future for newspapers on the iPad represents an optimism in the industry as a whole and it should also be a wake-up call to mass media that the tides are shifting and the opportunities are massive.
Today, I feel the world has changed with these two announcements. What about you?