Nobody really knows, and if they do, they certainly aren’t telling. Google seems to have an affinity for unusual names. The corporate name itself describes a complex mathematical formula, which is appropriate, since the company’s forte is complex mathematical algorithms to improve search engine optimisation results. For their Android mobile operating system, which is used by a vast majority of devices worldwide, they use the names of certain candies and sweets, such as Jelly Bean and Kit Kat. For their always evolving algorithms that they use to produce the most reliable results in their search page, they use animal names. First, it was Panda, then it was Penguin and now, we have Hummingbird. While they sound certainly innocuous enough, there is real power behind these mathematical formulas, which will influence the way we use the Internet for decades to come.
The Ability to Perform More Complex Searches
While the Panda and Penguin algorithms mostly focus on being able to separate the wheat from the chaff, so speak, by returning results that were meaningful to users, Hummingbird is entering uncharted territory. Using what Google calls its Knowledge Graph, Hummingbird can answer complex search queries. You no longer have to take a keyword or maybe two, hoping to get the results you’re looking for. With Hummingbird, you can ask a complete question, such as “where can I get the best snow boots” and this innovative algorithm will provide you with results for merchants that provide just that. If you’re using a mobile device, such as a smartphone or tablet, chances are you can actually speak your query into the microphone and Google will understand it. It certainly sounds simpler than typing a long string of words on those virtual keyboards.
Leveraging the Full Power of Mobile Devices
There is one additional tool which most modern mobile devices have, which is a built-in GPS device, which can pinpoint exactly where you are. Granted, some people may not want anyone to know where they are at present. But if this feature is enabled on your mobile device, Hummingbird will be able to return results which are in close proximity to where you happen to be. So, if you’re in desperate need of snow boots, chances are you won’t have to go far before you find the right store. However, leveraging the power of Google’s Knowledge Base, you can also ask questions about any monuments or museums that you happen to be interested in and even do some comparison shopping on the go. This then is truly the future of search and any company which expects to attract customers from the Web needs to make sure that their search engine optimisation campaigns accurately reflect this reality.
Use Social Media to Your Advantage
One of the latest improvements to the Panda and Penguin algorithms is the fact that they are fully recognising the connections between your social media presence and your main website. For this reason, you need to make sure that you have a strong presence on some of the major platforms, such as Facebook. While it might take months, if not years to do it on your own, if you go to http://facebookmarketing.biz/, you will discover a highly effective solution to increase your company’s popularity on Facebook. This will not only attract new customers there, but also increase your main website when people go searching for what you have to offer.